Seedling Platform For Jungles

Projects

Seedling Platform For Jungles

A digital platform for online participation in planting and caring for seedlings

“Plant Your Own Seedling” is a digital platform for online participation in planting and caring for seedlings.

Users can order a seedling, track its growth on their personal dashboard, and gift it to friends.

Product

Social platform for planting seedlings to restore environment

My role

Founder & Product designer

Team

Shakiba Matin

Problem

Environmentally-conscious users typically face the following challenges:
Limited access to forested land
Lack of transparency in how funds are used
Low motivation for individual or long-term participation
Difficulty tracking the results of their contribution

The platform’s goal was to simplify the participation process and create a trustworthy experience for users.

Discovery

Three personas were defined to identify needs and motivations:
Concerned Citizen: Looking for a simple and reliable way to participate
Diaspora Iranian: Wants to support from a distance
Environmental Activist: Seeking projects with detailed and reliable reporting

Design

Defining Features and the MVP:

The key MVP features included order placement, sapling gifting, and environmental education.

Other features, such as long-term growth tracking or creating environmental campaigns, were deferred to later phases so the product could be implemented and tested more quickly.

Main flow

Home → Select Service → Shopping Cart → Login/Signup → Order Summary → Checkout → Confirmation Page

Prototyping

Hi-fi wireframes for testing the user journey

Creation of a UI kit and style guide, including colors, typography, and components.

Designing responsive hi-fi versions for desktop

Results and Outcomes

In Progress:
The project is in the fundraising and implementation phase

Reflections

The publication of this project on social media led to multiple connections with social and environmental activists.
It also attracted interest from potential investors who asked me to prepare a pitch deck for funding.
One group expressed interest in investing, while another suggested a joint implementation of the project.

I learned : )

balance user needs with business requirements

In this project, I learned

Experience designing MVPs and prioritizing features
Learning to balance user needs with business requirements
I ultimately learned how to turn an idea into a viable digital product.

Contact me

I believe great things start with a simple conversation.

Let’s get to know each other.

Projects